To that end, we continue to explore and invest in ways to promote and enable more guests to enjoy film going as often as possible. “This partnership is designed to accelerate the benefits of the MoviePass subscription model for exhibitors like SMG and its guests,” Stacy Spikes, Co-Founder of MoviePass, said in a statement.Īlso Read: Why Sean Parker's Screening Room Plan to Home-Stream New Movies for $50 Is Absurd (Guest Blog)Īdded Brian Schultz, founder/CEO of Studio Movie Grill, “Studio Movie Grill’s mission is to open hearts and minds, one story at a time. The Explore More feature will offer an extensive American Grill menu, a premium bar and the latest projection and sound. According to the Mather Report, MoviePass drives a 111 percent increase in movie theater attendance, and its partnership with Studio Movie Grill will allow a bigger increase in movie-theater attendance if they can cater to a guest’s viewing habits. The tab will automatically close when consumers leave the theater.Īlso Read: MoviePass Tries Unlimited Movie Plan Again, This Time With Help For instance, they will be testing an Open Tab feature, allowing subscribers to pay for their ticket, meal and drinks in the MoviePass app without ever needing to pull out a credit card. The two companies will experiment with new concepts in subscription and dine-in cinema. It is accepted at more than 98 percent of movie theaters in the United States. MoviePass is a movie-theater subscription service, offering film enthusiasts the ability to watch unlimited movies for a monthly fee.
Studio Movie Grill - a 16-year-old company that operates 25 first-run movie theaters with full-service, in-theater dining - is the first exhibitor to make an equity investment in the service. Studio Movie Grill announced Monday it has formed a strategic partnership with MoviePass, the nation’s largest theatrical subscription service.
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